Types of Backlinks to Get in 2024: A Complete Guide

 Backlinks remain a cornerstone of SEO success, and as search engine algorithms continue to evolve, so do the strategies surrounding link-building. In 2024, it's no longer about quantity—quality, relevance, and authority are king. Here's a deep dive into the most valuable types of backlinks you should pursue to boost your website's authority and rankings in 2024.

1. Editorial Backlinks

What They Are:
These are natural links earned when other websites reference your content as a valuable resource.

Why They Matter in 2024:
Editorial links from trusted sites signal strong authority and content quality to search engines. With AI-generated content flooding the web, genuine editorial recognition carries even more weight.

How to Get Them:

  • Publish original research or data

  • Offer expert insights or commentary

  • Contribute high-quality blog posts and infographics

2. Guest Post Backlinks

What They Are:
Links earned by writing content for other reputable websites in your niche.

Why They Matter in 2024:
Still effective when done correctly—on authoritative, relevant sites. Avoid spammy link farms or networks.

Best Practices:

  • Target niche-relevant sites with real traffic

  • Include contextual, non-promotional links

  • Avoid keyword stuffing in anchor texts

3. Niche Edits (Contextual Links)

What They Are:
Also known as curated links, these are backlinks inserted into existing content on an established site.

Why They Matter in 2024:
Since they appear in aged content, search engines may treat them as more natural and trustworthy.

How to Secure Them:

  • Outreach to webmasters with value-added suggestions

  • Offer updated data or content in exchange

4. HARO & Journalist Links

What They Are:
Backlinks earned by responding to journalist queries on platforms like HARO (Help A Reporter Out), SourceBottle, or Qwoted.

Why They Matter in 2024:
These links often come from high-authority media outlets, making them gold for SEO and branding.

Tips:

  • Provide timely, expert responses

  • Create a strong media bio to build credibility

5. Resource Page Backlinks

What They Are:
Links from pages specifically curated to list helpful tools, blogs, or articles on a topic.

Why They Matter in 2024:
They’re highly relevant and often evergreen, driving long-term referral traffic.

How to Find Them:
Search Google for queries like “your keyword + inurl:resources” or “your keyword + useful links.”

6. Directory & Local Citations (for Local SEO)

What They Are:
Listings of your business on online directories like Yelp, Yellow Pages, or niche-specific platforms.

Relevance in 2024:
Still essential for local businesses. Ensure listings are consistent and accurate across platforms.

Focus On:

  • Google Business Profile

  • Niche/local directories with real authority

  • Industry-specific citation platforms

7. Social Media & Community Links

What They Are:
Links from social platforms, forums, Reddit, Quora, etc.

Why They Matter:
While they are often “nofollow,” they can drive traffic and improve brand signals.

Best Use:

  • Share blog posts across relevant groups and subreddits

  • Engage meaningfully to build trust

8. Image & Infographic Backlinks

What They Are:
Backlinks earned when others share your visuals and credit your website.

Why They Matter:
Visual content is more shareable and effective at attracting backlinks in 2024’s media-heavy environment.

Tip:
Add embed codes with attribution to encourage linking back.

9. Broken Link Building

What It Is:
The process of finding dead links on other websites and suggesting your content as a replacement.

Why It Works in 2024:
Website owners want to maintain a good user experience and are open to fixing broken links.

Tools:
Use tools like Ahrefs, Screaming Frog, or Check My Links Chrome extension.

10. Press Release Backlinks

What They Are:
Links earned through news announcements distributed via press release services.

Do They Still Work?
Only when targeted correctly. Avoid mass-distribution services; instead, pitch newsworthy content to industry-specific publications.

Final Thoughts

In 2024, the link-building game is all about relevance, authenticity, and value. Rather than chasing thousands of low-quality links, focus on earning a few from respected, niche-relevant sources. Combine strategic outreach with content excellence, and your backlink profile will grow in a way that Google loves.

Pro Tip: Use tools like Ahrefs, SEMrush, or Moz to audit your backlink profile and track new links regularly.

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