11 Best Advertising Management Software in 2025

 Advertising is no longer just about placing an ad and hoping for the best. In today’s data-driven landscape, businesses need robust tools to manage, optimize, and track their ad campaigns across multiple channels. That’s where advertising management software comes in — helping brands plan, execute, analyze, and automate advertising efforts for maximum return on investment.

Here’s a roundup of the 11 best advertising management software available in 2025 that cater to different business sizes and marketing needs.

1. HubSpot Marketing Hub

Best for: All-in-one marketing automation

HubSpot offers powerful advertising tools integrated with CRM, email marketing, and lead tracking. It supports Facebook, Google, and LinkedIn ad campaigns while allowing advanced targeting and ROI analysis.

Key Features:

  • Ad ROI tracking
  • Lead attribution
  • Integration with sales and CRM tools

2. Google Ads Manager

Best for: Managing multiple Google accounts and placements

A go-to tool for agencies and advertisers managing large-scale Google ad campaigns. It provides detailed reporting, real-time bidding, and programmatic ad placements.

Key Features:

  • Centralized dashboard
  • Cross-platform ad management
  • Real-time performance metrics

3. Hootsuite Ads

Best for: Social media ad management

Hootsuite Ads simplifies social media ad creation and management for Facebook, Instagram, and LinkedIn. It automates audience targeting and provides A/B testing tools.

Key Features:

  • Easy ad creation templates
  • Automated optimization
  • Integrated with Hootsuite’s social media scheduler

4. Sprinklr

Best for: Large enterprises with omnichannel campaigns

Sprinklr is a powerful customer experience platform with advanced advertising features. It supports over 30 digital and social channels, making it ideal for complex ad strategies.

Key Features:

  • AI-driven targeting
  • Unified customer data
  • Real-time performance optimization

5. Adobe Advertising Cloud

Best for: Data-driven advertisers and media planners

Part of Adobe Experience Cloud, this platform integrates creative tools with ad buying. It supports search, display, video, and TV ads through a single interface.

Key Features:

  • AI-based bidding
  • Cross-channel attribution
  • Dynamic creative optimization

6. AdEspresso by Hootsuite

Best for: Small businesses and beginners

AdEspresso offers an easy-to-use interface for Facebook, Instagram, and Google Ads. It’s ideal for SMBs looking to experiment with ads without the complexity of enterprise tools.

Key Features:

  • Campaign split testing
  • Visual performance analytics
  • Team collaboration tools

7. Smartly.io

Best for: Performance marketers on social media

Smartly.io automates creative production and campaign optimization on platforms like Facebook, Pinterest, TikTok, and Snapchat. It’s designed for brands scaling visual ad campaigns.

Key Features:

  • Automated ad creation
  • Real-time A/B testing
  • Creative performance analytics

8. Marin Software

Best for: Search and social performance marketing

Marin allows marketers to manage digital advertising across Google, Bing, Facebook, Amazon, and more. It’s known for its budget management and predictive forecasting capabilities.

Key Features:

  • Cross-channel campaign insights
  • Automated bidding strategies
  • Revenue and ROI tracking

9. Skai (formerly Kenshoo)

Best for: Data-driven marketers and agencies

Skai excels in e-commerce and omnichannel advertising. It brings in rich data integrations, AI modeling, and optimization tools for better decision-making.

Key Features:

  • Commerce intelligence tools
  • Keyword and bidding automation
  • Competitive benchmarking

10. The Trade Desk

Best for: Programmatic advertising and media buying

This DSP (Demand-Side Platform) empowers brands to purchase ads programmatically across video, display, and audio channels. It is widely used for its audience targeting capabilities.

Key Features:

  • Real-time data and insights
  • Cross-device targeting
  • Transparent media buying

11. Zoho Marketing Plus

Best for: Affordable marketing suite with ad integration

Zoho Marketing Plus offers campaign management, lead nurturing, and analytics in one dashboard. It integrates with Google Ads and Facebook Ads for cohesive ad execution.

Key Features:

  • Budget and ROI tracking
  • Ad campaign scheduling
  • Integrated CRM and email marketing

Final Thoughts

Choosing the right advertising management software depends on your business size, budget, and campaign complexity. For small businesses, AdEspresso or Zoho might be enough. Larger teams and enterprises may benefit more from advanced platforms like Adobe Advertising Cloud, Sprinklr, or The Trade Desk.

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