11 Best Advertising Management Software in 2025

 

Managing advertising campaigns across multiple platforms is more complex than ever. From social media and search engines to display networks and programmatic ads, marketers need advanced tools to streamline operations, analyze performance, and optimize ad spend. Advertising management software helps bridge this gap by automating tasks, offering real-time analytics, and integrating with various ad networks.

Here are the 11 best advertising management software options in 2025 to elevate your marketing game:

1. HubSpot Marketing Hub

Best for: All-in-one marketing and advertising

HubSpot’s powerful Marketing Hub includes advertising tools that help businesses create, manage, and optimize ads across platforms like Google, Facebook, and LinkedIn. The platform offers detailed analytics and smart automation, making it perfect for inbound-focused campaigns.

Key Features:

  • Ad tracking and ROI reporting

  • CRM integration

  • Audience segmentation and retargeting

2. Google Ads Manager (formerly DoubleClick)

Best for: Managing display and programmatic advertising

As the gold standard for Google ads, Ads Manager enables businesses to manage complex campaigns across display, video, mobile, and search. It supports cross-platform advertising with granular targeting.

Key Features:

  • Real-time bidding

  • Data-driven attribution

  • Integration with Google Analytics and DV360

3. Adobe Advertising Cloud

Best for: Enterprise-level cross-channel advertising

Adobe Advertising Cloud provides a unified platform for managing search, display, video, and TV ads. It uses AI-powered optimization and deep data integrations to deliver personalized experiences at scale.

Key Features:

  • AI-based ad optimization

  • Cross-device targeting

  • Seamless integration with Adobe Experience Cloud

4. Hootsuite Ads

Best for: Social media ad management

Hootsuite Ads simplifies the creation and management of paid social campaigns. It’s particularly user-friendly for small and medium-sized businesses looking to optimize Facebook and Instagram ads.

Key Features:

  • Easy ad creation templates

  • Budget automation

  • A/B testing and real-time performance tracking

5. Skai (formerly Kenshoo)

Best for: Data-driven campaign optimization

Skai offers advanced marketing intelligence and automation tools, ideal for retail, eCommerce, and enterprise brands. It integrates well with Amazon, Walmart, and other retail ad networks.

Key Features:

  • Predictive analytics

  • Retail media support

  • AI-powered budget forecasting

6. AdRoll

Best for: Retargeting and customer journey tracking

AdRoll is designed for eCommerce brands aiming to recapture customer interest through retargeting. It offers strong cross-channel attribution features and integrations with platforms like Shopify and WooCommerce.

Key Features:

  • Dynamic retargeting ads

  • Email and ad coordination

  • Attribution dashboard

7. The Trade Desk

Best for: Programmatic advertising and agencies

The Trade Desk empowers advertisers to run data-driven campaigns on the open internet. Its strength lies in its programmatic capabilities and real-time analytics.

Key Features:

  • Custom bidding algorithms

  • Omnichannel reach (audio, video, display)

  • Identity graph for people-based marketing

8. Facebook Ads Manager

Best for: Facebook and Instagram ad campaigns

For businesses that rely heavily on Meta platforms, Facebook Ads Manager offers a comprehensive solution. It supports campaign creation, audience targeting, and performance analysis.

Key Features:

  • Audience Lookalike tools

  • Pixel-based tracking

  • Performance optimization suggestions

9. SEMrush PPC Tool

Best for: Search engine ad campaign analysis

SEMrush isn’t just for SEO—it offers robust tools for managing and optimizing PPC campaigns. Marketers can spy on competitors’ ads, track keywords, and manage Google Ads efficiently.

Key Features:

  • Ad copy research

  • CPC mapping

  • Competitor analysis

10. Marin Software

Best for: Advanced search and social campaign management

Marin Software combines automation and deep analytics to help advertisers maximize ROI across Google, Bing, Facebook, and more. It’s ideal for agencies and large marketing teams.

Key Features:

  • Cross-channel attribution

  • Budget and bid optimization

  • AI recommendations

11. Choozle

Best for: SMBs entering programmatic advertising

Choozle is a self-service DSP tailored for small to mid-sized businesses. It makes programmatic advertising accessible without the complexity or high cost of enterprise platforms.

Key Features:

  • Audience targeting with first- and third-party data

  • Transparent pricing

  • Easy-to-use campaign builder

Final Thoughts

The right advertising management software depends on your budget, business size, and marketing goals. Whether you're a solo marketer running Facebook ads or an enterprise-level agency managing cross-channel campaigns, there's a tool in this list that can help you boost performance, reduce ad spend waste, and scale your efforts efficiently.

Tip: Always take advantage of free trials or demos before fully committing to a platform to ensure it aligns with your workflow.

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